Using AI Without Losing the Human Touch
Let’s talk about AI.
It’s everywhere right now – writing captions, building workflows, summarising meetings, even generating headshots.
And I’ll be honest: it’s made me feel a bit uneasy at times.
As someone who supports clients behind the scenes – with admin, systems, streamlining, brand rollouts – I’ve definitely had the thought:
“Is this going to make my job… unnecessary?”
Because when a tool can draft an email or write a blog outline in seconds, it’s hard not to wonder where that leaves us.
I used to feel a bit resistant…
There was this low-key fear that if clients could just “ask the robot,” they wouldn’t need me anymore.
But the truth is: tools like ChatGPT are just that – tools.
They don’t know your tone of voice.
They can’t design a Canva slide that actually fits your new brand.
They won’t remember how you like your proposals laid out, or gently follow up on a missing onboarding form.
That still needs a human.
So instead of ignoring AI (and quietly panicking), I decided to get curious – and figure out how to work with it, not against it.
And honestly? That shift has made my work feel easier, not smaller.
How I use AI in my business (like a calm, capable assistant)
🛠 To get unstuck
When I’m drafting a blog, mapping out a client process, or trying to word something clearly – AI helps me get going. It’s like having someone to bounce ideas off when my brain’s in a fog.
🧹 To tidy things up
AI is brilliant at rewording rough drafts, summarising messy notes, or turning rambling thoughts into a checklist. It saves time and reduces overwhelm.
📥 To move faster through admin
Writing email templates, pulling out content ideas from old posts, creating draft onboarding steps – AI helps me get the bones in place so I can polish the rest.
But here’s where I’m still very much needed
💬 Tone of voice – AI can suggest the words, but it’s me who knows what sounds right for this client and their brand
📐 Visual consistency – It can’t tell if a design matches the brand guidelines or if the spacing is off in a Canva slide
🧠 Client context – I remember how you like things done, what your priorities are, and what happened on that call three months ago
🤝 Human judgement – I know when to nudge, when to hold back, and when to say “let’s not overcomplicate this”
AI doesn’t do nuance. It doesn’t care.
That’s where we come in.
Staying ahead – not getting left behind
AI isn’t going anywhere. And yes, it can feel intimidating. But the way I see it, the best thing we can do is learn to use it on our own terms.
If we ignore it completely, we risk being left behind.
If we lean in with intention, we stay valuable. Adaptable. In control.
AI is not replacing your expertise – but it can support it.
It’s not your competition – it’s a tool.
And when used well, it gives you back time and space for the things that only you can do.
A quick word of warning…
I’ve seen how AI can speed things up – and I’ve also seen how it can backfire.
A beautifully branded post that completely misses the tone? An email that sounds like it was written by a robot?
That can do more harm than good.
That’s why I still do the thinking. The human bit. The thoughtful bit.
AI can support that, but it can’t replace it.
My advice?
My advice?
Start small.
Try it for one task – maybe drafting a caption or tidying up an onboarding email.
Use it as a helper, not a shortcut.
And don’t be afraid to experiment.
Remember when using emojis in business felt weird?
Now it’s second nature. AI might feel strange now – but it could end up being just another useful tool in your kit.
You’re still in charge.
And your role still matters – probably more than ever.
Want to explore how tools like AI could fit into the way you work – without adding stress or losing that personal touch?
I can help you find simple ways to make your systems feel calmer, more efficient, and more you. No overwhelm. No jargon. Just practical support that fits your business.
