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I’ve been asked a few times what the differences are between an Online Business Manager and a Virtual Assistant and it goes without saying that this isn’t definitive.

Before I delve into the key differences, it’s so important to remember that no two VAs are the same – just as no two OBMs are the same. In my own professional circle, I know OBMs who focus on product launches, content packages and marketing – so it’s important to remember that all VAs and OBMs play to their strengths and, if you’re looking to either work with one OR become one yourself, it’s really key that you know what you’re looking for and what your skills are.

These key differences are by no means exclusive but they are, I hope, a starting point for you:

Task focused and given tasks by a business owner to complete.⠀⠀⠀⠀⠀⠀⠀⠀⠀Strategy focused and finds the tasks that the business owner needs completing.⠀⠀
Usually has a wide range of clients on a small retainer, usually charged by the hour.⠀Works with fewer clients on a larger retainer and offers value based packages.
Can require direction when they find a problem or an issue with a task.Takes ownership for a problem or issue and endeavours to outsource / find a solution themselves.
A good VA will be your right hand support and help you run your business.⠀A good OBM will find you a good VA and help you to move your business to the next level.

Of course, there is some overlap between the two… there are awesome VAs out there that are going above and beyond for their clients. If you’re one of them, drop me an email ( if you have capacity and might be interested in associate work in the future. I am always looking for amazing Associates to join my team and support my incredible clients; I’d love to chat!