Blog
The quieter side of business: the mental load, the invisible work, the feeling of carrying more than you should.
If any of that sounds familiar, you're in the right place.
Getting paid properly is part of the work
Most people do not start a business because they love invoicing. They start it because they are good at something, or they care about it, or they want to do it their own way. The money side, the quotes and the terms and the chasing, tends to get built later, in a hurry, around the edges of the real work.
That is completely understandable. It is also where a lot of otherwise healthy businesses quietly struggle.
Your proposal is doing more work than you think
When you are trying to win a piece of work that matters, it is easy to believe the decision comes down to the price. You work out a number, you send it across, and you wait to find out whether it landed on the right side of what the client had in mind.
Price matters. But it is rarely the whole story, and when the work is worth winning, it is often not even the main part of it.
What "In Your Corner" Actually Means
I named my main way of working "In Your Corner," and people often ask what that actually means in practice. Here's the honest version.