Blog
The quieter side of business: the mental load, the invisible work, the feeling of carrying more than you should.
If any of that sounds familiar, you're in the right place.
What "In Your Corner" Actually Means
I named my main way of working "In Your Corner," and people often ask what that actually means in practice. Here's the honest version.
Before You Buy That Tool, Ask These Four Questions
New tools are seductive, especially in a slick demo. Here are the four questions I ask before a client signs up for anything, and why the most powerful option is rarely the right one.